iQ

Eco doesn't have to look natural.....

"Over one billion plastic cleaning containers go into landfill each year, according to the Canadian eco-cleaning company Planet People. And did you know that the majority of household cleaners are 95 per cent water and only five per cent cleaning solution? The combination of these two facts has prompted Planet People to redesign the way we use cleaning products with their new brand iQ, which stands for 'I question'. We spoke to iQ brand director, Ami Shah, about how and why their refillable packaging could radically reduce plastic waste. Through promoting bottle reuse the iQ cleaning brand aims to reduce the plastic waste associated with traditional cleaners by 80 per cent by packing all the non-toxic cleaning concentrate into a small, recyclable cartridge. You only need to buy one container for each type of cleaning product once and then after that you buy the refillable cartridges. The bottles are robust enough to be reused many times over. If they do break then the plastic is fully recyclable. The iQ range (All-Purpose Cleaner, Glass Cleaner, Bathroom Cleaner, Floor Cleaner) has already won two awards for its innovative design, Best Green Packaging at the Green Awards 2010 and most recently winning PAC's Sustainable Packaging Competition Award in June this year. They were also featured on Springwise.com as "one of the top 20 business ideas and opportunities for 2011." iQ is currently on sale in Walmart and Loblaws in Canada and online at Drugstore.com"